Contextual advertising – best for Internet marketing
Contextual advertising is one of the most effective tools of Internet marketing and promotion sites. It aims to attract potentially interested audiences through ads. Advertising is shown only on sites promoted by the same project orientation. This increases its effectiveness.
When planning campaigns, it makes sense to give preference to ad networks:
- Google AdWords
For Russian Internet projects preferable contextual advertising Yandex. According to statistics Yandex search covers 52% of the Russian audience, and this is a very high figure.
Advantages of contextual advertising
Compared to other methods of promotion of Internet projects from contextual advertising has a number of advantages. They do it using a good solution especially for commercial niches. For example, contextual advertising is useful for company websites and especially for online stores. Through contextual advertising you can do to dramatically increase the number of visitors in minimum time. Compared with other methods, for example, the classic SEO techniques, the effect is observed already from the first days of the launch of an advertising campaign.
People visiting the site thanks to the advertisement content in advance interested in your products or services. It is a group of potential clients with which to work is much easier than "cold" visitors from seo issuance.
The correct setting of contextual advertising in Togliatti makes it possible to fine-tune the ads to the desired audience. Due to the large number of settings, in particular, geo-targeting and other parameters, achieving the highest effectiveness of the response. You can configure contextual advertising site for Togliatti, and to just the right contacts. This allows to increase the efficiency and to optimally use your advertising budget.
In order to obtain the maximum benefits from contextual advertising is to trust the preparation, setup and conduct of professionals. The only way to achieve maximum efficiency and the required return. Our experts on contextual advertising ready to work on Your project, organize, set up and run a campaign with a perfect result.
To order contextual advertising
When working with contextual advertising, we strive to increase the number of clicks and reduce their cost. To do this, we in our work we use:
- Setting low-frequency direct.
- Select the maximum number of keywords where the competition per click is minimal. With this You get the same frequency, but for a minimal price.
- Proper filtration and a single set of negative keywords.
- Each found keyword is checked by our specialist, eliminated unnecessary by removing and adding them as negative keywords.
- Do not consider the stopped advertising and the continued monitoring of prices.
- Advertising company is set up to help You get the most effective advertising where cost per click is minimal.
- The division of contextual advertising on search engine and advertising network to minimize losses.
- The preparation of advertisements such as: “One request – one ad”
- To improve conversions we handle every key query that it was in the title and ad text. In this work the visitor sees is exactly what he entered in the search string, and draws maximum attention to the ad.
At the end of work You will receive a Login and Password from Your account's advertising campaigns, where you will always be able to continue working with the project configured independently.